This is the master playbook for Gabe's 8-touch, 8-week outreach system. Built for any market — Utah, speaking gigs, club/gym partnerships, school ADs. Each touch point has its own section with the full script, timing, and notes. Add content to each toggle as pieces get built.
Overview
What is the 8x8?
Gary Keller's 8x8 framework adapted for TAH: 8 meaningful touch points over 8 weeks that move a cold or warm contact from stranger to top of mind. By touch 8, the meeting ask is easy because the relationship and credibility are already built.
The goal of the sequence is not to sell. It is to earn the right to ask.
Sequence Map
- Touch 1 — Cold intro email
- Touch 2 — Phone call (connection + situation)
- Touch 3 — Personal brand story email
- Touch 4 — Grenade (ADELE 1-pager)
- Touch 5 — Phone call or voicemail (resource check-in)
- Touch 6 — Short personal video (60–90 seconds)
- Touch 7 — Bomb (confidence slide deck: 3 ways to build and keep confidence)
- Touch 8 — Nuke (full video coaching through the confidence deck)
- Post-8x8 — Natural meeting ask
Automation plan: Connect via Zapier or Make.com. HubSpot tracks contacts and pipeline. Do not pay for HubSpot workflow upgrades — automate externally.
Touch 1 — Cold Intro Email
Timing: Day 1. Send Monday or Tuesday so the call (Touch 2) can follow Tue/Thu.
Goal: Get a reply or at minimum get your name in their inbox attached to something real and human.
Version A — Utah / SUU Hook (clubs, gyms, ADs in Cedar City area)
Subject: New to Utah — wanted to reach out
Hey [First Name],
My fiancée was just hired as an assistant coach for the SUU women's soccer team, and I'll be working with their athletes on the mental performance side this summer. We're originally from Iowa and she's making the full move to Cedar City in June.
As we start building roots in the area, I wanted to reach out to some of the [clubs/programs] nearby and just get to know people in the space. I've worked with [athletes/high school athletes] on the mental side of competition and would love to learn more about your program.
Would it be alright if I gave you a quick call to introduce myself?
Thanks, Gabe
Version B — Speaking Gig Outreach (ADs and coaches in any market)
[TO BUILD — needs personalized hook for non-Utah markets]
Version C — General Club/Gym Outreach (no personal connection to the area)
[TO BUILD — needs a different trust anchor since SUU hook does not apply]
Touch 2 — Phone Call (Connection + Situation)
Timing: 1–2 days after Touch 1. Tuesdays and Thursdays only, 9:30–10:00 AM.
Goal: Build rapport. Understand their world. No pitch, no ask beyond permission to stay in touch.
Script
Connection: Hey [Name], this is Gabe Rummel — not sure if you caught the email I sent, but I figured I'd just give you a ring. Did I catch you at an okay time?
Situation: I'll keep it short. I'm just trying to learn the area. What does [club/facility/program] focus on primarily right now — competitive athletes, recreational, a mix?
Problem awareness (only if conversation earns it): When you're working with competitive athletes, how do you typically handle the mental side of performance — is that something you address in-house, or is it kind of left to the athletes to figure out on their own?
Close options:
- Good conversation: Would it be worth grabbing a quick coffee when I'm in Cedar City June 15–18?
- Short but friendly: Would it be alright if I stayed in touch as I'm out there more this summer?
- Not engaged: No problem at all — I'll shoot you a quick email so you have my info.
Voicemail (if no answer): Hey, this is Gabe Rummel — I sent you an email recently and just wanted to put a voice to the name. No rush at all, feel free to shoot me a call or email back whenever works. Talk soon.
Notes: Do not leave your phone number in the voicemail. They have your email. Keeps it low pressure. Reply to existing email thread for follow-up, never start a new one.
Touch 3 — Personal Brand Story Email
Timing: 5–7 days after Touch 2.
Goal: Make Gabe a real person, not just a service. This is the email that builds emotional trust. Story arc: high school wanting to dunk → 4 years of obsessive mental and physical training → actually doing it → COVID and Lyme disease permanently changing his body → why he does this work.
Subject: [TO BUILD]
Body: [TO BUILD — Gabe to draft the story, Claude to refine voice and structure]
Notes: This is the only touch point that only Gabe can write. The story must be his. Draft it raw first, then refine.
Touch 4 — Grenade (Free Resource #1)
Timing: 5–7 days after Touch 3.
Resource: ADELE 1-pager reset framework.
Goal: Deliver immediate value with zero ask. Something a coach can hand to an athlete the same day.
Email framing: I put something together I thought you'd find useful. [attach 1-pager] No strings — just something that's worked well with the athletes I've worked with.
Full email: [TO BUILD once ADELE 1-pager is finalized]
Notes: Do not call it a lead magnet or a resource. Frame it as a peer sharing something useful.
Touch 5 — Phone Call or Voicemail (Resource Check-In)
Timing: 5–7 days after Touch 4.
Goal: Soft check-in on the grenade. One question. If speaking gig or meeting comes up naturally, great. Do not force it.
Script: Hey [Name], just wanted to check in after I sent that [framework/1-pager] over. Did anything in there resonate with what you're seeing in your athletes?
If they engage: Keep asking curious questions. Let them talk. If they bring up wanting more, that is your opening.
If voicemail: Hey [Name], just Gabe — sent something over last week and wanted to make sure it was useful. No rush, just reach out whenever. Talk soon.
Touch 6 — Short Personal Video
Timing: 5–7 days after Touch 5.
Goal: Let them see you coach before they ever book anything. 60–90 seconds, filmed on phone, not polished.
What to say: Walk through one mental exercise you would actually run with a team. Talk directly to the camera like you are coaching them in the room.
Email framing: [TO BUILD once video is recorded]
Notes: Do not make this a pitch or an intro video. Pure coaching. The less produced the better — it feels more real.
Touch 7 — Bomb (Confidence Slide Deck)
Timing: 5–7 days after Touch 6.
Resource: Slide deck — 3 Ways to Build Confidence and Keep It.
The 3 pillars:
- Performance accomplishments — past proof (evidence from your own history)
- Skill execution — doing it well (competence in the moment)
- Preparation — stacked reps of work (what you put in before the moment arrives)
VTO tie-in: Vision → Performance Accomplishments. Touch → Skill Execution. Own → Preparation.
Greek mythology / TAH Titans connection: [TO BUILD — reference Phronoic Gym levels and pillars once mapped]
Email framing: [TO BUILD once slide deck is built]
Notes: Deck should be visual and clean. Coaches should be able to screenshot slides and use them in a pre-game talk the same day.
Touch 8 — Nuke (Full Coaching Video)
Timing: 5–7 days after Touch 7.
Resource: Full video (10–15 minutes) of Gabe coaching through each slide of the confidence deck in real time.
Goal: By the end of this video, the contact has had a mini session with Gabe without booking anything. The meeting ask that follows is easy because they already know what working with him feels like.
Email framing: [TO BUILD once video is recorded]
Notes: Use real athlete examples. End with how VTO locks all three confidence pillars together. Do not pitch at the end — just close warmly and let the next touch do the asking.
Post-8x8 — Meeting Ask
Timing: After Touch 8 lands.
Goal: Book the call, coffee, or in-person visit. The 8 touches have done the work. This is the natural next step, not a cold ask.
Script / email: [TO BUILD]
School Secretary Sequence (Separate Mini-Sequence)
Use when: Reaching out to high school ADs where the secretary is the gatekeeper.
Timing: Send AD email first (Touch 1 Version A or B). Call secretary Tue/Thu 9:30–10 AM the following week. Avoid March–May busy season.
Secretary call script
Opening: Hi, this is Gabe Rummel — I actually sent [AD's name] an email recently about a mental performance program I'm bringing to the Cedar City area. I just wanted to make sure it didn't get buried. Is [he/she] someone I could speak with for two minutes, or is there a better way to get on their radar?
If unavailable: No problem at all. What's the best way to follow up with them directly?
If they ask what it's about: I work with high school athletes on the mental side of competition — composure under pressure, staying locked in, that kind of thing. I'm going to be in Cedar City this summer and wanted to introduce myself before I'm out there.
Situation (if talking): Just so I have a better feel for things — what does your athletic program look like right now? Are you working with a lot of competitive athletes across multiple sports or more focused on a few programs?
Problem awareness (if earned): When it comes to the mental side of competition, how do your coaches typically handle that with their athletes — is that something they address directly, or is it kind of left for the athletes to figure out on their own?
Close options:
- Good conversation: Would it be worth me stopping by when I'm in Cedar City June 15–18 to introduce myself to the AD in person?
- Short but friendly: Would it be alright if I followed up with [AD's name] directly by email?
- Not engaged: No problem at all — I'll send a quick email so you have my info on file.
Voicemail: Hey, this is Gabe Rummel — I sent [AD's name] an email recently and just wanted to make sure it landed. No rush at all, feel free to pass along my info or have them reach out whenever works. Thanks so much.
Secretary thank you email (same day as call)
Subject: Great speaking with you today
[Name], thanks for taking a minute to chat today. I really appreciate your help. I'll plan to follow up with [AD's name] directly — and if there's ever a good time for me to stop by when I'm in Cedar City June 15–18, I'd love to put a face to the name. Thanks again, Gabe
Automation Notes
- HubSpot: track all contacts, pipeline stages, and communication
- Automate sequence delivery via Zapier or Make.com (do not upgrade HubSpot for workflows)
- Log every touch point in HubSpot immediately after it happens
- Weekly email to full list runs separately from this sequence and does not count as a touch point
Last updated: 2026-05-07. Built in Cowork with Claude.